Two-Way Communication Key to Get Millennials to Think Strategically
For PR managers tasked with teaching millennials to think strategically, the obstacles can seem daunting. Yet successes are occurring, according to interviews with managers and millennial staffers by...
View ArticleHow to Turn Bad News About Your Brand or Organization Into a Win
What is the best way to react to negative news? Since many stories fade quickly, is a reaction always warranted? By responding, you run the risk of keeping the story alive and encouraging additional...
View ArticlePR is Sales is Marketing is Advertising
The lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the story, win the...
View Article7 Tumblr Tips for Getting Your Content Shared
With the intense competition for eyeballs, getting your company’s blog post read can be difficult. Tumblr, for example, hosts more than 243 million blogs, so standing out is critical. | MORE »The post...
View ArticleGoogle Analytics a ‘Game Changer’ for Ambitious PR Pros Who Aren’t Afraid of...
We’ve heard more than one communications professional say, partially in jest, that entering PR was a way to to avoid numbers. Yet the digital age has made PR measurement a joking matter no longer. You...
View ArticleThe Week in PR, July 27 – August 3
APCO's new crisis management offering, best cities for PR specialists and PR Movers | MORE »The post The Week in PR, July 27 – August 3 appeared first on PR News.
View Article3 Ways a B2B Software Company Improved Its Integrated Communications
Named VP, corporate marketing at Splunk in 2012, Sherry Lowe doesn’t mince words describing the software company’s corporate marketing department at the time she took charge. | MORE »The post 3 Ways a...
View ArticleSecret to Acing a PR Job Interview
"I see communications as a team sport, with people working together on big projects across the organization. I seek candidates who are leaders but won’t need all the credit and those who create...
View Article10 Tips for Faster, More Effective Internal Crisis Communications When Time...
A business crisis can cause myriad disruptions for customers and partners before PR even has had a chance to assess the situation. | MORE »The post 10 Tips for Faster, More Effective Internal Crisis...
View ArticleWhere Does PR Stand on Paid Social Media? Survey Shows Ambivalence About...
With Facebook leading the pack, social media channels are fast moving to a pay-for-play model. Yet nearly half of communicators surveyed by PR News are foregoing purchasing Facebook’s paid media...
View ArticleHow B2B Brands Use Visual Storytelling to Connect Audiences with Tech Topics
As new visual platforms emerge across digital and social media, B2B communicators are starting to expand their repertoire of narrative skills. | MORE »The post How B2B Brands Use Visual Storytelling to...
View ArticleTwo-Way Communication Key to Get Millennials to Think Strategically
For PR managers tasked with teaching millennials to think strategically, the obstacles can seem daunting. Yet successes are occurring, according to interviews with managers and millennial staffers by...
View Article4 Types of Questions and Tasks to Expect at a PR Job Interview
For those seeking employment in professional communications, the in-person interview is the most critical part of the job search process. Nailing an interview takes practice, and it also helps to know...
View ArticleFind Your Level of Discomfort and Force Yourself to Stretch
"I think career success also is about finding that level of discomfort and allowing yourself to say yes. I’ve looked for the opportunities that have made me stretch as a professional and as a leader."...
View ArticleTwo-Way Communication Key to Get Millennials to Think Strategically
For PR managers tasked with teaching millennials to think strategically, the obstacles can seem daunting. Yet successes are occurring, according to interviews with managers and millennial staffers by...
View ArticleThe Week in PR, July 13 – July 20
The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise sharply. | MORE »The post The Week in PR, July 13 – July 20 appeared first on PR News.
View ArticleHow to Handle Demanding Clients
We all have them: Clients who demand the very best at any cost, with little thought to the burden they place on individuals, not to mention an agency’s collective sanity. Add in soaring expectations,...
View ArticleFind Your Level of Discomfort and Force Yourself to Stretch
"I think career success also is about finding that level of discomfort and allowing yourself to say yes. I’ve looked for the opportunities that have made me stretch as a professional and as a leader."...
View ArticleHow to Make Sure Visual Storytelling Stays Within the Law
It is important to know that visual content marketing is like any other marketing or public relations platforms in that the same legal issues apply to all of these types of communications, regardless...
View Article3 Case Studies from Organizations Making Press Releases Work More Effectively
Writing obituaries for the traditional press release has become a growth industry. Nevertheless, organizations continue to rely on press releases as a cost-effective means to disseminate their...
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