PR News Salary Survey: Writing Still Viewed as Most Important Skill for...
Those skills deemed the most important for advancement within an organization are the kind of skills that brought PR pros to the dance in the first place: writing and pitching the media. | MORE »The...
View ArticleTo Hire or Not To Hire? Why PR Agency Support Is a Necessity, Not a Luxury
PR agency support is vital for forward-thinking businesses, providing an external solution for just about every communications need. | MORE »The post To Hire or Not To Hire? Why PR Agency Support Is a...
View Article4 Reasons Why PR Pros Can’t Ignore Online Video
video is expected to grow to 84% of Web traffic in the U.S. by 2018, up from 78% this year, according to Cisco. | MORE »The post 4 Reasons Why PR Pros Can’t Ignore Online Video appeared first on PR News.
View ArticleVideo, Coding, Web and Data Skills Critical for Advancement in PR, But...
Being knowledgeable with video editing, coding and website development as well as data analysis and research are critical skills for those seeking career advancement, according to more than a dozen...
View ArticleKey Questions for New Business
When opportunity knocks, it’s important to ask the right questions in your initial discovery meeting to collect information that will be essential for developing a proposal that meets the prospect’s...
View ArticleFor Better Results, PR Leaders May Need to Adopt a Rookie Mindset
Rookies, by recognizing that they need help and guidance, immediately bring multiple experts to bear on the same challenge and increase the likelihood of rapid, successful resolution. | MORE »The post...
View ArticleMake Sure Your Message Has a Goal
A lot of PR is about follow-through and follow-up. Read. You have to know what’s going on in the news and how different news outlets are telling stories. Get work experience, put in your time and take...
View Article4 Tips for Conquering Public Speaking Fears
The most beautifully written speech in the world won’t do you any good if you suffer from stage fright and fail to make the speech memorable—and that won’t do you any favors with senior managers. |...
View ArticleHow to Make Your PR Creative Sessions Productive
Being part of a PR creative session can be exhilarating, but also stressful. Here are some tips to make your work shine. | MORE »The post How to Make Your PR Creative Sessions Productive appeared first...
View Article5 Questions Before Going From Agency to Solo
Want to open your own PR shop after working for an agency? There's a lot to think about and plan in the process. | MORE »The post 5 Questions Before Going From Agency to Solo appeared first on PR News.
View ArticleHow an Integrated Media Campaign Tackled the Delicate Subject of Childhood...
In 2013, the American Heart Association|American Stroke Association (AHA/ASA) shifted its focus from PR programs solely supporting the group’s original mission of preventing heart disease, to engaging...
View Article7 Tumblr Tips for Getting Your Content Shared
With the intense competition for eyeballs, getting your company’s blog post read can be difficult. Tumblr, for example, hosts more than 243 million blogs, so standing out is critical. | MORE »The post...
View ArticleHow to Turn Bad News About Your Brand or Organization Into a Win
What is the best way to react to negative news? Since many stories fade quickly, is a reaction always warranted? By responding, you run the risk of keeping the story alive and encouraging additional...
View ArticleGoogle Analytics a ‘Game Changer’ for Ambitious PR Pros Who Aren’t Afraid of...
We’ve heard more than one communications professional say, partially in jest, that entering PR was a way to to avoid numbers. Yet the digital age has made PR measurement a joking matter no longer. You...
View Article6 Questions to Ask to Make Your Blogs More Actionable
The onus is on PR managers to craft blogs that can build awareness, boost visibility and, however circuitously, add to the top and/or bottom lines. | MORE »The post 6 Questions to Ask to Make Your...
View ArticleThe Week in PR, July 13- July 20
The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise sharply. | MORE »The post The Week in PR, July 13- July 20 appeared first on PR News.
View ArticleHow to Handle Demanding Clients
We all have them: Clients who demand the very best at any cost, with little thought to the burden they place on individuals, not to mention an agency’s collective sanity. Add in soaring expectations,...
View ArticleFind Your Level of Discomfort and Force Yourself to Stretch
"I think career success also is about finding that level of discomfort and allowing yourself to say yes. I’ve looked for the opportunities that have made me stretch as a professional and as a leader."...
View ArticleHow to Make Sure Visual Storytelling Stays Within the Law
It is important to know that visual content marketing is like any other marketing or public relations platforms in that the same legal issues apply to all of these types of communications, regardless...
View ArticleHow B2B Brands Use Visual Storytelling to Connect Audiences with Tech Topics
As new visual platforms emerge across digital and social media, B2B communicators are starting to expand their repertoire of narrative skills. | MORE »The post How B2B Brands Use Visual Storytelling to...
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